IAPI’S Mission:

To be the representative body for commercial creativity and communications in Ireland

IAPI’S Vision:

To position and promote our industry as a recognised and respected engine of responsible growth for our members, our people, our clients and our planet.

To achieve this, we will focus on three priorities

  • Talent
  • Growth
  • Sustainability

We will:

  • Foster a culture of excellence in strategic leadership, creativity, innovation, and equality within our members. Supported by our first-class training and education programmes.
  • Position Ireland as a global centre of excellence for commercial creativity and media planning, thus attracting world class talent and clients.
  • Encourage, inform and support our members in adopting responsible production and consumption practices.
  • Promote diversity and inclusion as a strategic and economic imperative.
  • Advocate for the interests of our members at Corporate Board, Government, and international levels.
  • Constantly work to empower our members to grow the value of their businesses.

IAPI is driven by its 60+ member agencies. The Board is elected by the members. The IAPI Board is advised by IAPI's Advisory Panel. Members decide the priorities and drive our agenda. The staff listen and respond to member's concerns.

Thank you for trusting us to be your collective voice.