Deputy Managing Director, ICAN
Patrick has worked in the advertising industry in Ireland for over 15 years. Beginning in Belfast in client services and specialist media planning roles and then as Head of Media / Planning Director at ICAN, Ireland’s largest and longest established full-service digitally-driven agency. Most recently, Patrick was appointed to role of Deputy Managing Director of ICAN.
In his 15 years in the industry Patrick has planned integrated campaigns for clients in every industry sector, from finance to telco, FMCG to charity, education to public safety. He is motivated to encourage and develop the current and the next generation of advertising professionals to help them achieve their full potential.
Patrick is a frequent contributor to training programmes and industry through-leadership and an active member of a number of industry bodies including IAPI and IAB Ireland. He currently lectures in Strategic Brand Planning as part of IAPI’s Post Grad Diploma in Advertising & Digital at DIT.