Aoibhín Lennon, Client Director, MediaVest
Aoibhín has eight years’ experience in the industry. She started her career in Vizeum and Zenith Optimedia in Ireland before moving to Sydney to broaden her experience, gaining a unique perspective on the business in a very different market.
There, she worked in both ZenithOptimedia and MediaCom in a number of roles including looking after investment and planning for the Volkswagen Group in Australia. After two years down under, Aoibhín returned to Dublin where she has brought that experience to Core Media as a Client Director in MediaVest, where she heads up two of the largest accounts in the agency; Aviva and Three as well as fulfilling a management role on the company’s Executive Management Committee.
A regular speaker at industry events including IAPI The Big Grill and The Marketing Society, Aoibhín was named media’s Rising Star at the Irish Media Awards 2014. She followed that by winning the coveted IAPI Doyenne Rising Star Award in 2015 .
I would welcome the opportunity to build on the success that Toni and the team have accomplished over the past two years with the IAPI Future Heads group. Nurturing talent is a passion of mine and I believe it is important to inspire those at the beginning of their careers in our industry. I’ll be looking at data and focusing on its impact on future roles and the future model of the agency client relationship. I will also focus on the pressure younger individuals face in the industry. My aim is to draw on personal experience and guide the Future Heads group through the ever changing advertising and communications industry, while being their dedicated representative on the IAPI board.