Professionalism

To become an IAPI member, agencies must show a high level of professionalism within the industry when dealing with clients or suppliers.

Financial Strength

To become an IAPI member, agencies must demonstrate financial stability with no record of bankruptcies or legal issues evident. IAPI agencies are responsible for at least 90% of Irish advertising spend.

High Standards

All IAPI members must agree to the IAPI bye laws, as well as adhering to the ASAI code, BCC Codes, the EACA Codes, and the CCCI code. In line with this IAPI has produced two guidelines on remuneration and a best practice guide to selecting an Irish Advertising, Communications, marketing and Media Agencies which all members agree to follow.

Effective Advertising

The IAPI Advertising Effectiveness Awards are open to IAPI members only, and they are considered the highest accolade in the Irish Advertising Industry. Winning papers are successful in proving a return on investment and communications investment.

Legal

All work produced by IAPI member agencies must be legal, decent, honest and truthful. All IAPI members have access to IAPI approved client/agency contracts, copy clearance and more.

Information sources

IAPI members have access to free legal advice which helps to ensure that their work is compliant with all rules and regulations. In addition to this IAPI members have access to data statistics, research and archived advertising effectiveness papers which are both a benefit to the agency and the client.

IAPI Taskforces

All IAPI members have access to the IAPI taskforce webpages and IAPI newsletter which keeps them up‐to‐date with the latest industry developments. These Taskforces such as remuneration and pitching amongst others act on behalf of the IAPI members.

IAPI credentials

Each IAPI member has their own profile page on the IAPI website and diary, which can be viewed at any time. IAPI has also accredited pitch consultants that have access to a locked off area of the IAPI website which contains IAPI agency member credentials. This helps to save time and money in the pitching process.

Think Tank Forums

IAPI currently hold four “think tank” forums a year which address topics of interest. In the past forums have been held on pitching, remuneration and leading recovery in a downturn. These forums are only open to IAPI members and allow those who attend to keep up to date with the latest trends and methods available in the Irish market.

National & International recognition

One of the basic remits of the IAPI is to ensure that its members are recognised by all media owners and receive standard commission rates plus the early payment incentives negotiated by us. IAPI lobbies on behalf of members on both a national and international level. As a founder member of the ASAI, the Institute is represented on both its board and complaints committee. The Institute is a long serving member of the European Association of Communications Agencies (EACA). The IAPI CEO is chairman of EACA’s National Association Council and is on the main EACA board. IAPI also works closely with the Advertisers Association of Ireland (AAI) and IBEC.