
Agency Type: Media Specialist
Affiliation: IPG
Chief Executive/Managing Director: Chris Rayner
Deputy Managing Director: Greg McConkey
Client Services Director: Emer McHugh
Broadcast Director: Steve Baker
Commercial Director: Dave Tallon
Upon request.
Initiative is Ireland’s leading communication agency encompassing media strategy, planning and buying, utilising professionals with outstanding media expertise, research and technology skills to deliver superior media communications solutions for our clients.
Our promise is to exceed your expectations.
At Initiative we find solutions to your issues:
How do I get my marketing budget to work harder?
How can I evaluate which elements work most cost effectively?
How do I get more innovative thinking in my communication planning?
How do I deal with media fragmentation and ad avoidance?
How can I ensure I get the lowest cost per thousand?
At Initiative we provide media neutral communication solutions that help you exceed your business objectives.