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Y&R

Address
9 Upper Pembroke Street, Dublin 2
Telephone
+353 (1) 676 0221
Fax
+353 (1) 676 5201
E-Mail
joe.clancy@yr.com
Website
www.yandr.ie

Company Information

Agency Type: Strategic, Creative
Affiliation:  Wholly owned subsidiary of WPP plc

Chief Executive/Managing Director: Joe Clancy
Creative Director: Mike Mesbur
Finance Director: Mary Griffin 
Other Directors: Stefan Himpe, Barry Kennedy, Mike Mesbur, Stephanie Coates

Client List

Arnotts, Bayer, Bruce Betting, Calor Gas, Conference Centre Dublin, P Elliott & Co, Gallaher, Georgia Pacific, Hetac, Kerry Foods, Land Rover, Magee, Musgrave, National Dairy Council,  Pioneer Investments, Roadstone, Taxi Regulator, Unilever, Wickes DIY.

Company Profile

Y&R Ireland (formerly Hunter/Red Cell) is owned by WPP plc and is part of the Young & Rubicam global network whose credo is “We energise business”.

Brands mean things- sometimes great things - to the people who buy them. People continue to pay a premium for brands that offer little more than their competitors. Why? They gravitate towards these brands because, despite having little different to offer, they seem to have a certain buzz or energy about them.

At Y&R we believe that a brand is a direction, not a place. Maintaining that direction requires energy. Energy represents the perception that a brand is moving in a particular direction; that it has a clear purpose in the world. Chief among the factors that can make energy move are Vision, Invention and Dynamism.

Vision is what the brand stands for; its sense of purpose and leadership qualities.

Invention is about the degree to which a brand keeps updating itself, through new product launches and improvements to its service.

Dynamism is the degree to which a brand keeps creating a persona or cultural buzz in the marketplace.

Energy is sparked by ideas. The Y&R process of sparking these ideas is called Ignition. The Ignition process involves Immersion, Interpretation, Invention and Implementation as part of a constant cycle designed to ignite the energy-driving idea.