
Agency Type: Full Service
Chief Executive/Managing Director: David Lyle
Creative Director: Julie Anne Bailie
Media Director: Robert Lyle
Finance Director: John Abbott
Client Services Director: Damian Donnelly
Psychology Director: Fiona Rooney
Road Safety Authority, Department of the Environment – Road Safety, Peugeot Motor Company, The Electoral Commission, Executive Information Service, Department of the Environment, Heritage and Local Government, Department for Employment and Learning; Department for Regional Development; Northern Ireland Environment Agency; TISPOL – European Traffic Police Network, P&O Irish Sea, Grampian Food Group - Cookstown, Lunn’s the Jewellers, The Child Maintenance and Enforcement Division.

LyleBailie’s unique data-led, research-led, psychology-led approach has produced many profound campaigns shaping the climate of public opinion. A leader in advertising effectiveness, LyleBailie has won 35 effectiveness awards for its case studies from expert juries, including a Gold WorldMedal from New York, Euro Effies, national IPA awards and Ireland’s IAPI Advertising Effectiveness Awards Grand Prix. Worldwide recognition also includes over 240 creative awards. LyleBailie’s Methodology is founded in neuroscience and routes into the human brain. Therefore the agency is vigorously holistic, with integrated media and creative services spanning all communication channels – traditional, digital, experiential and ambient. Driving everything is the belief that Excellence is always more cost-effective than Mediocrity.